How I Built an $18 Million Company With No VC Funding – and How You Can Too
4. Build patiently — and tap your friends.
If we’d had funding, we could have hired more people right away, lured top-notch musicians, snagged our ideal customers’ and created share-worthy marketing from Day One. But, I had seen enough crash-and-burns to know I wanted to be the type of company that soared — even if it took a bit longer to reach the sky.
It took six years — and we’re still growing. Some of our biggest wins came from sheer willpower and strategic meetings. I had a good friend at a record label in Nashville who represented four bands and I begged him over breakfast to let me promote his musicians (pancakes win every time).
Published at Thu, 09 Nov 2017 15:30:00 +0000
