Why Not Knowing Anything About an Industry Could Be Your Biggest Advantage

Three steps toward rookie smarts</b></h2>

So, what are the actionable steps young rookies can take to insure they are smart?</p>

1. Look at industries that are stuck and need a revolution.</b></p>

Be willing to step outside of your familiar or comfortable zone, where you&#39;ve fallen into a rut in the way you think. Instead, look outside at industries that have stagnated or fallen into disrepute with consumers because they&#39;re in a rut: transportation, health care, social services, insurance, banking, etc. Consider Uber and Lyft, which revolutionized the &quot;taxi service&quot; industry because they pursued it a totally different way.</p>

2. Listen well to people who are or could be customers. </b></p>

3. Lead the way, by risking a prototype before it&#39;s perfect.</b></p>

She looked</i> and saw an industry that needed help. She listened</i>, via social media connections. Finally, she led </i>the way. Without any experience in the cosmetics industry, she learned from mentors. And she got it. All because she leveraged both vision and blind spots.</p>

Published at Thu, 28 Sep 2017 16:00:00 +0000