A great business plan doesn't only document your goals, milestones, action plans and unique qualifications, but it gets the reader excited. The comparison I tend to use here is between an automobile's brochure and owner's manual.</p>
While an owner's manual tells you every key detail about a car's features, it is boring and not something anyone reads for pleasure. Conversely, the car's brochure has cool pictures and sells the car's best features.</p>
While your business plan needs detail, it should be more like the brochure then the owner's manual. It should get readers excited. You get them excited not by giving them boring industry statistics, but giving them statistics that prove why your company will be successful. You get them excited by showing how your management team has unique qualifications. And how your past successes make you likely to achieve future success.</p>
This is yet another important habit to form. You should constantly be getting others excited about your business, as this can prompt your long-term growth.</p>
So, next time you sit down to work on your business plan, realize that in doing so you're building key habits that will allow you to grow a stronger, more profitable business.</p>
Published at Fri, 29 Sep 2017 13:30:00 +0000
